Smirnoff We Do We: Atomic, Behind the Scenes Film 2023

About

This behind-the-scenes film documents the production of the Smirnoff We Do We advertising campaign. Set inside a vast industrial warehouse with concrete flooring and pillars, the video captures camera operators, crew members, and talent rehearsing and shooting. Throughout the footage, production monitors display preview angles and bottle shots while cast members perform athletic movements with large exercise balls. Interviews and collaboration moments highlight the collective effort between agency and production teams to bring the brand vision to life.