Smirnoff: Watermelon 15
Brand
Date
Nov 2025
Description
Smirnoff showcases its Watermelon 15 spirit in this commercial spot developed by 72andSunny NY. The film centers on the preparation of a summer cocktail, featuring a woman mixing vodka and tonic within a hollowed-out watermelon punch bowl. Utilizing a live-action technique, the project leans into a casual outdoor gathering aesthetic. The warm, natural light enhances the celebratory setting, which concludes with a playful shot of the talent wearing a custom watermelon helmet. Music and sound were produced by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Denim
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
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