Smirnoff leans into celebration with its Rainbow Float campaign, a commercial spot centering on the assembly of a vibrant party cocktail. The film documents the preparation process, from pouring vodka and mixing in scoops of rainbow sherbet to adding fresh strawberry and raspberry garnishes.
Developed by 72andSunny NY, the project captures a festive outdoor gathering. With a warm color palette and saturated aesthetic, the live-action footage focuses on social connection and the sensory details of the serve. Sound design and music for the piece were provided by MAS-Music and Strategy.
