Smirnoff: Rainbow Float
Brand
Date
Nov 2025
Description
Smirnoff leans into celebration with its Rainbow Float campaign, a commercial spot centering on the assembly of a vibrant party cocktail. The film documents the preparation process, from pouring vodka and mixing in scoops of rainbow sherbet to adding fresh strawberry and raspberry garnishes. Developed by 72andSunny NY, the project captures a festive outdoor gathering. With a warm color palette and saturated aesthetic, the live-action footage focuses on social connection and the sensory details of the serve. Sound design and music for the piece were provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Event
Pride
Color
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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