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Brand
Smirnoff
ProjectRainbow Float

Smirnoff Rainbow Float 2025

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound
72andSunny NY
72andSunny NYAgency / Creative

Tags

smirnoff vodka bottlevodka bottlesmirnoff vodkavodkarainbow float cocktailrainbow floatcocktail bowlrainbow sherbetsherbetfresh strawberriesstrawberriesraspberries

Description

This commercial video for Smirnoff titled Rainbow Float demonstrates the preparation of a colourful party cocktail. The sequence features a person pouring Smirnoff vodka into a large glass bowl containing juice, adding scoops of rainbow sherbet, and garnishing with fresh strawberries and raspberries. Vibrant party elements such as colourful bunting, bead necklaces, and a festive outdoor setting create a celebratory atmosphere. The final scenes pan out to show guests enjoying drinks during a pride-themed outdoor gathering. The spot was created for Smirnoff by 72andSunny NY with music and sound by MAS-Music and Strategy.