Smart Traveller
Mate
Brand
ProjectMate
Date
Dec 2024
Description
Smart Traveller’s campaign, 'Mate', serves as a direct advisory spot within the travel and hospitality industry. The project employs a live-action technique to navigate themes of international safety, featuring a narrative arc that moves from a domestic living room setting to more precarious encounters abroad, including hospital visits and interactions with local authorities. Produced by Collider Films with agency support from Havas Worldwide, the commercial utilises cinematic lighting to frame its cautionary messaging. Fin Design + Effects managed post-production, ensuring the visual pacing matches the weight of the subject matter.
Style
Horizontal, Cinematic
Industries
Airlines
Background
Living Room
Context
TVC / TV Commercial
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