Smart Traveller: Mate
Brand
Date
Dec 2024
Description
Smart Traveller’s campaign, 'Mate', serves as a direct advisory spot within the travel and hospitality sector. Developed by Havas Worldwide, the commercial employs a narrative storytelling approach to underscore the risks of overseas travel. The film transitions from an intimate living room conversation to high-stakes environments including a hospital ward and an encounter with authorities. Through the use of cinematic lighting and a live-action technique, the production builds a clear atmosphere of urgency around potential mishaps abroad. Production services were managed by Collider Films, with post-production and visual effects provided by Fin Design + Effects.
Style
Horizontal, Cinematic
Industries
Background
Living Room
Context
TVC / TV Commercial
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