Smart China unveils the Concept 5 electric SUV in this cinematic commercial, grounding the vehicle's debut in a moody, high-contrast aesthetic. The production leans into atmospheric lighting and macro detail to highlight the vehicle's metallic finish and integrated digital dashboard architecture.
Crafted with a focus on immersive visuals, the project utilises a mix of live-action technique and complex animation. The work was developed in collaboration with agency Optimist Inc., with visual effects and post-production by Katana Studio and Juice.
