Smart China: SMART – Concept 5
Brand
Date
Nov 2024
Description
Smart China unveils the Concept 5 electric SUV in this cinematic commercial, grounding the vehicle's debut in a moody, high-contrast aesthetic. The production leans into atmospheric lighting and macro detail to highlight the vehicle's metallic finish and integrated digital dashboard architecture. Crafted with a focus on immersive visuals, the project utilises a mix of live-action technique and complex animation. The work was developed in collaboration with agency Optimist Inc., with visual effects and post-production by Katana Studio and Juice.
Style
Horizontal, Cinematic, Moody, Monochrome
Techniques
Animation, VFX / visual effects
Industries
Color
Jet Black
Sky Blue
Background
Night Sky
Context
Advertising Campaign, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.