Slam Jam: SLAM JAM x SALOMON
Brand
Date
Sep 2025
Description
Slam Jam and Salomon team up for a technical footwear campaign that pivots between urban architecture and poolside athletics. Through a series of high-speed photography, the project captures athletes in mid-air suspension, bridging the gap between performance-ready trail gear and elevated swim attire. Photographer Valerio Nico employs natural light to freeze dynamic movement against vast, clear skies and geometric water-filled settings. The campaign relies on a minimalist aesthetic to highlight the collaboration's focus on motion, utilizing high-speed techniques and crisp, graphic composition to showcase the footwear within a lifestyle context.
Style
Vertical, Commercial, Action
Techniques
High-speed / freeze, Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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