SkyBus
Get On It
Brand
ProjectGet On It
Date
Jan 2026
Description
SkyBus presents 'Get On It,' a commercial spot centered on the experience of modern public transit. The project balances an upbeat atmosphere with a narrative shift, following a protagonist from an abstract, high-contrast opening to the practical comfort of a bus interior. Directed and produced by Eric Tom & Bruce, the piece leverages dynamic framing and vibrant color grading to establish its visual rhythm. Creative direction was provided by Dig Agency. The work employs a live-action technique to translate the ease of the transit experience into a playful, high-energy format.
Style
Horizontal, Commercial, playful, Warm, Clean
Industries
Vehicle Rental & Rideshare
Color
Royal Blue
Pure White
Charcoal
Background
Road
Context
TVC / TV Commercial
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