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ProjectGet On It

SkyBus Get On It 2026

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This commercial video for SkyBus titled Get On It features a man with long dark hair and a beard experiencing a moment of bright realization. The spot opens with an overhead shot of the man lying smiling amidst a sea of dark coffee beans, before cutting to him seated comfortably on a bus looking out the window. Directed and produced by Eric Tom & Bruce with agency work from Dig Agency, the video utilizes vibrant color grading and dynamic framing. The overall tone is playful and upbeat, highlighting public transit travel.