Sky Ride: York
Brand
Date
Jan 2025
Description
Sky Ride documents a community cycling event in York, capturing the accessibility of urban movement through a documentary lens. The film features participants of various ages and abilities navigating traffic-free city streets, unified by high-visibility gear. Produced with creative input from AdSmart from Sky, the piece utilizes a live-action technique to highlight the scale and energy of the event. The narrative focuses on the experience of riders, incorporating personal insights into the broader context of urban sports and active lifestyle initiatives.
Style
Documentary, Horizontal, Clean
Industries
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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