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Skoda: Scary Animations

Brand
Date

Oct 2025

Description

Skoda introduces a playful, seasonal edge to its vehicle utility with the Scary Animations campaign. Developed by agency Havas CX Helia, the project transforms the car boot into a character-driven set piece, leaning into motion graphics to style the vehicle as a whimsical forest creature. The animation features a dark-themed forest backdrop, integrating a graphic 'boot beast' complete with fangs and a tongue. This commercial production, facilitated by Jelly, pivots from standard automotive marketing to incorporate nostalgic, interactive elements designed to engage audiences with promotional shopping voucher incentives.

Style

Horizontal, Commercial, Graphic, Nostalgic

Techniques

Animation, Motion Graphics

Event

New Year's Eve, Halloween

Color
Jet Black
Lime
Crimson
Background

Forest

Context

Advertising Campaign, Social Media / Short Form Video

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