Skoda introduces a playful, seasonal edge to its vehicle utility with the Scary Animations campaign. Developed by agency Havas CX Helia, the project transforms the car boot into a character-driven set piece, leaning into motion graphics to style the vehicle as a whimsical forest creature.
The animation features a dark-themed forest backdrop, integrating a graphic 'boot beast' complete with fangs and a tongue. This commercial production, facilitated by Jelly, pivots from standard automotive marketing to incorporate nostalgic, interactive elements designed to engage audiences with promotional shopping voucher incentives.
