Skoda: Safety Billboards
Brand
Date
Sep 2025
Description
Skoda’s 'Safety Billboards' campaign integrates urban safety data with commuter-focused messaging in the automotive sector. The project centres on a series of motion graphics that overlay cyclist traffic statistics and accident data onto digital cartography, providing a structured look at urban street networks in France. Developed in collaboration with DDB Paris, the visuals lean into a data-driven aesthetic, blending documentary-style footage with graphic mapping overlays. The production maintains a futuristic tone while surfacing safety insights for a broader city-focused audience.
Style
Horizontal, Commercial, Graphic, Futuristic
Techniques
Data visualisation, Motion Graphics
Industries
Color
Forest Green
Background
3D Rendered Scene
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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