Skoda’s 'Safety Billboards' campaign integrates urban safety data with commuter-focused messaging in the automotive sector. The project centres on a series of motion graphics that overlay cyclist traffic statistics and accident data onto digital cartography, providing a structured look at urban street networks in France.
Developed in collaboration with DDB Paris, the visuals lean into a data-driven aesthetic, blending documentary-style footage with graphic mapping overlays. The production maintains a futuristic tone while surfacing safety insights for a broader city-focused audience.
