Skittles: Yoghurt Boy
Brand
Date
Sep 2020
Description
Skittles presents 'Yoghurt Boy,' a surreal narrative campaign that leverages moody lighting and high-contrast visuals to construct its atmospheric, cinematic tone. The film follows a formal butler navigating the dark, ornate hallways of an expansive mansion, uncovering a series of unsettling and bizarre tableaus. Developed in collaboration with agency DDB Chicago, the project utilizes live-action techniques to lean into a suspenseful aesthetic. Production was handled by radioaktivefilm, with post-production and visual effects provided by Time Based Arts. Sound design by String and Tins reinforces the suspense, completing the project's distinct, low-key visual style.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Jet Black
Pure White
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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