Skittles: Witch
Brand
Date
Dec 2023
Description
Skittles presents Witch, a commercial campaign capturing a surreal domestic tableau featuring an elderly witch and a man seated within a stainless steel cauldron. The live-action production leans into a stark, minimalist aesthetic, placing the fantastical subject matter against the backdrop of a standard residential kitchen. Developed by the creative team at DDB Chicago with production handled by SMUGGLER, the project relies on practical composition and VFX by The Mill US to ground its premise. Sound design and music by Heard City support the project’s specific documentary-style framing and static horizontal perspective.
Style
Documentary, Horizontal, Commercial, Minimalist
Industries
Background
Kitchen
Context
TVC / TV Commercial
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