Skittles: Touch
Brand
Date
Jul 2023
Description
Skittles presents Touch, a commercial campaign that leans into surrealist storytelling within the setting of a neighborhood video rental store. The narrative centers on a series of character interactions that trigger an unexpected, whimsical transformation, where common objects dissolve into piles of candy upon contact. The project utilizes live-action technique and vfx / visual effects to anchor the fantastical premise within a minimalist environment. With creative direction from agency partners TBWA Chiat Day NY and production by MJZ, the work emphasizes a clean aesthetic and a dry, comedic delivery.
Style
Horizontal, Commercial, Minimalist
Techniques
VFX / visual effects
Industries
Color
Burgundy
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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