Skittles: Touch
Brand
Date
Aug 2023
Description
Skittles delivers a surreal commercial spot titled Touch, set within the aisles of a nostalgic video store. The narrative centers on an interaction behind a retail counter, where a mundane exchange of office supplies takes an unexpected turn, transforming a stapler into a handful of candy. The project features live-action technique blended with seamless VFX / visual effects to anchor its comedic premise in a grounded, fluorescent-lit environment. Developed by agency TBWA Chiat Day NY, the film maintains a minimalist aesthetic that keeps the focus on the product-focused narrative beat.
Style
Humorous, Horizontal, Cinematic, Minimalist
Techniques
VFX / visual effects
Industries
Color
Burgundy
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
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