Skittles: Summer-Ade
Brand
Date
May 2024
Description
Skittles introduces the Summer-Ade campaign, a vibrant commercial project developed by Mars United Commerce. The film leans into a bright, saturated visual language, utilising a warm colour palette to evoke a high-energy summer mood. The production features a range of playful tropical elements and live-action technique sequences, incorporating beach settings and culinary figures to highlight the brand's latest release. The work focuses on a direct, colourful aesthetic designed for broad audience appeal.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Color
Crimson
Lemon
Background
Clear Sky
Context
Advertising Campaign
Associated creatives
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