Skittles
POPD Tongue Social
Brand
ProjectPOPD Tongue Social
Date
Mar 2025
Description
Skittles introduces the PopD freeze-dried candy range in this high-energy social campaign. The creative, helmed by DDB Chicago and Critical Mass US, features stylized 3D rendered graphics that emphasize the brand's new crunchy texture proposition. The animation leans into a minimalist aesthetic, utilizing a bold color palette and dynamic commercial art direction to highlight product packaging. The spot frames the product against a bright blue sky, positioning the new variety as a distinct departure from the classic chewy format.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
3D render / CGI
Industries
CPG / Packaged Food
Color
Hot Pink
Pure White
Crimson
Background
Clear Sky
Context
TVC / TV Commercial
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