Skittles: Exclusive the Rainbow - 2018
Brand
Date
Aug 2018
Description
Skittles’ 2018 campaign, Exclusive the Rainbow, bridges the gap between commercial advertising and meta-commentary. The project, led by DDB Chicago, employs a distinct live-action technique that intercuts archival-style footage with simulated morning news broadcast discussions, utilizing realistic set design to ground the narrative. Produced by MJZ with VFX and post-production work by The Mill London, the spot maintains a clean, professional aesthetic throughout. The piece channels a polished broadcast quality that balances the brand’s characteristic humor with a structured, studio-based production style.
Style
Horizontal, Commercial, Clean
Industries
Color
Charcoal
Camel
Context
Advertising Campaign
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