Skittles: Exclusive the Rainbow
Brand
Date
Aug 2018
Description
Skittles takes a meta approach to the Super Bowl commercial landscape with its 'Exclusive the Rainbow' project. The campaign serves as a documentary-style exploration of advertising economics, featuring archival footage and commentary on the evolution of hyper-targeted marketing and high-stakes media spend. Developed by DDB Chicago and brought to life through production by MJZ, the film utilizes live-action techniques to frame the brand's unconventional strategy. The visual narrative incorporates vintage television imagery and clean, archival broadcast segments to contrast historical ad standards with contemporary media engagement.
Style
Documentary, Horizontal, Clean
Industries
Context
Brand Film / Corporate Video
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