Skittles: Broadway the Rainbow - 2019
Brand
Date
Feb 2025
Description
Skittles presents 'Broadway the Rainbow,' a 2019 campaign produced by DDB Chicago. The project operates as a satirical commercial, blending live-action technique with a staged musical performance to explore the absurdity of high-concept brand advertising. The narrative follows a theatrical production centered on the act of purchasing tickets, moving across various locations including New York City streets, theatre marquees, and a therapist's office. The work maintains a clean, horizontal visual style that facilitates its comedic, self-aware approach to traditional media marketing.
Style
Horizontal, Commercial, Clean
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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