SkinnyPop

Apr 2026

SkinnyPop brings high-energy visuals to the screen with its 'Whole Bag Kinda Night' commercial. The campaign focuses on a group of four women captured through energetic choreography and movement across a series of vibrant domestic and grand interior environments. Leaning into a warm and moody color palette, the production utilizes dynamic camera work and varied styling to frame the product within a social, celebratory context. The project integrates original audio production from Heavy Duty Projects to underscore the lively, upbeat pace of the film.

Horizontal, Commercial, Moody, Warm

CPG / Packaged Food

Set-dressed

TVC / TV Commercial