SKIMS

Apr 2024

SKIMS presents 'The Apparel Shop,' a multifaceted campaign showcasing the brand's latest loungewear collections. Through a series of lifestyle vignettes, the imagery moves between casual street settings, market interiors, and diner booths to highlight the versatility of the apparel. Fashion editor and stylist Heidi Bivens anchors the aesthetic, working with hair stylist Darine Sengseevong, makeup artist Esther Foster, and manicurist Marisa Carmichael to define the visual tone. The production utilizes techniques ranging from natural daylight to high-contrast flash, embracing a saturated and playful Y2K-inspired look. Featuring models Adual Akol, Alyson Dubey, Faretta, and Maya Sieroń, the campaign balances commercial polish with editorial spontaneity.