SKIMS
SKIMS Wedding Shop 2025 Campaign
Brand
Date
Mar 2025
Description
SKIMS expands its wedding-focused collection with the 2025 campaign, capturing a series of portraits that lean into clean, commercial aesthetics. The imagery features model Abby Champion and actor Patrick Schwarzenegger, highlighting the brand's bridal-adjacent loungewear and staples. Photographer Carin Backoff frames the subjects against a blue sky, utilizing natural light to maintain a warm palette. The production is supported by fashion styling from Marc Eram, with hair and makeup by Homa Safar, grooming by Christine Nelli, and manicure work by Marisa Carmichael.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Pure White
Powder Blue
Background
Clear Sky
Context
Advertising Campaign
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