SKIMS

Jun 2025

The collaboration between SKIMS and the storied house of Roberto Cavalli is a masterclass in high-fashion nostalgia, effectively bridging the gap between modern loungewear and the archival maximalism of the late seventies. Captured through the lens of photographer Nadia Lee Cohen, this luxury fashion campaign leans into a distinctly retro-inspired aesthetic that feels both curated and effortlessly lived-in. By utilizing a saturated color palette and a series of domestic settings, the imagery channels a cinematic quality that is anchored by natural light and intentional styling. Whether in a poolside terrace bathed in sun or a living room defined by dark wood and mid-century modern furniture, the editorial photography elevates the brand’s signature silhouettes against bold, archival-inspired prints. The inclusion of diverse textures, from vintage-style floral wallpaper to animal-print swimwear, ensures that each frame vibrates with personality. This project successfully balances the commercial demands of a global fashion launch with an artistic, lifestyle-forward sensibility that feels inherently elevated. By juxtaposing the structured intensity of the prints with the casual comfort of the loungewear, the campaign creates a compelling dialogue between heritage luxury and contemporary consumer culture, proving that the right creative vision can transform even the most familiar silhouettes into objects of high-end desire.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion