SKIMS
Michael Yerger - Skims
Brand
ProjectMichael Yerger - Skims
Date
Aug 2025
Description
SKIMS presents a commercial fashion campaign featuring model Michael Yerger. The imagery highlights a range of athletic apparel and loungewear, including camouflage sets and essential underwear pieces. Photographed by Hugh Wilson, the campaign utilises high-key, clean studio lighting to maintain a minimalist aesthetic against a pure white background. The focus remains on product texture and fit throughout the series.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Color
Olive
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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