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SKIMS: Holiday 2025 Ad Campaign

Brand
SKIMS
Date

Nov 2025

Description

The SKIMS Holiday 2025 campaign features a series of intimate, family-focused imagery centered around coordinated loungewear. Captured by photographer Cass Bird, the collection leans into a cozy aesthetic, utilizing soft, warm natural light and golden hour tones to highlight the seasonal fabric textures of silk, plaid, and patterned sleepwear. The campaign positions models Nara and Lucky Blue Smith alongside their family in various domestic settings, ranging from decorated living rooms to home kitchens. The execution prioritizes a commercial and lifestyle-driven approach, emphasizing coordinated holiday motifs and soft, nostalgic lighting to frame the product range.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries
High Street Fashion
Event

Christmas

Context

Advertising Campaign

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