SKIMS
Holiday 2025 Ad Campaign
Brand
ProjectHoliday 2025 Ad Campaign
Date
Nov 2025
Description
The SKIMS Holiday 2025 campaign features models Nara and Lucky Blue Smith in a series of intimate, domestic vignettes. Photographed by Cass Bird, the campaign highlights the brand's seasonal loungewear, including patterned pajama sets and grey silk ensembles with feathered trim. Captured across warm, sun-drenched living room and kitchen interiors, the imagery leans into a nostalgic aesthetic. The campaign utilizes natural light and a soft color palette to frame the family-focused compositions, highlighting the textures of the loungewear against a backdrop of festive decor and holiday preparation.
Style
Vertical, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
High Street Fashion
Event
Christmas
Context
Advertising Campaign
Associated creatives
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