SKIMS expands its reach with the 'Everybody's wearing SKIMS' campaign, a project centered on the brand's men's collection. The photography, executed by Vanessa Beecroft, leans into a clinical, commercial aesthetic characterized by bright, direct lighting and a neutral white seamless backdrop.
The series features a range of portraits, including solo shots and a multi-panel grid, that spotlight diverse talent such as Tim Grupp. These editorial images focus on the fit and form of the apparel, including underwear, hoodies, and t-shirts, maintaining a consistent technical approach across the campaign.
