SKIMS
Everybody's wearing SKIMS
Brand
ProjectEverybody's wearing SKIMS
Date
May 2024
Description
For the 'Everybody's wearing SKIMS' campaign, photographer Vanessa Beecroft lenses a series of portraits that frame the brand's men's collection within a high-key, commercial aesthetic. The work utilizes bright, direct lighting against a neutral white seamless background to emphasize the textures and silhouettes of the range. Featuring a cast of diverse models, including Tim Grupp, the project translates staples like tank tops, hoodies, and underwear into editorial portraiture. The execution leans into a clean, minimalist visual language, focusing on the individual presence of each subject.
Style
Vertical, Clean
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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