Sir Kensington’s
Obey Tongue
Brand
ProjectObey Tongue
Date
Dec 2024
Description
Sir Kensington’s explores surreal domesticity in its latest spot, 'Obey Tongue.' The project unfolds through a series of rhythmic, eccentric vignettes, moving from a moody retro kitchen to a living room dominated by a conveyor belt of plates. The commercial, produced by Honor Society with creative direction from VML New York, leans into a deadpan narrative delivery. By utilizing cinematic live-action techniques and desaturated, cool color grading, the work establishes a distinct visual atmosphere that centres on the interaction between character and environment.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
CPG / Packaged Food
Color
Charcoal
Beige
Background
Kitchen
Context
TVC / TV Commercial
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