Sir Kensington’s: Obey Tongue
Brand
Date
Dec 2024
Description
Sir Kensington’s explores a surreal narrative for the 'Obey Tongue' commercial, a campaign that blends domestic tension with unexpected imagery. The film navigates through a series of stylized vignettes, from a moody retro kitchen to a conveyor belt of plates, grounding its abstract visual language in a consistent, deliberate atmosphere. Directed with a cinematic approach, the project utilizes cool color grading and desaturated tones to define its aesthetic. Agency partner VML New York guided the creative execution, while production by Honor Society and VFX work from Fin Design + Effects bring the surrealist sequences to life through live-action technique.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Color
Charcoal
Beige
Background
Kitchen
Context
TVC / TV Commercial
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