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SIMONMILLER

FALL '24 'FIGURES' Collection
Brand
SIMONMILLER
ProjectFALL '24 'FIGURES' Collection
Date

Sep 2024

Description

SIMONMILLER presents its Fall '24 'FIGURES' collection through an editorial series photographed by Amanda Charchian. The imagery captures the seasonal fashion lineup through a lens of architectural precision, utilizing the interplay between textured concrete settings and bold, geometric props. The series features model Lauren Turner and captures the collection's varied textures—from shimmering sequins and glossy fabrics to intricate knit detailing and fringe. The execution leans into a retro, warm-toned aesthetic, employing analogue film techniques to frame the garments against stark, sculptural backdrops. This campaign emphasizes a playful, stylized approach to modern fashion photography, highlighting the structural design of the apparel through clean compositions.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Context

Lookbook

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