Louboutin Beauty

Sep 2025

The campaign for Louboutin Beauty’s Fétiche fragrance establishes a sophisticated visual narrative across both editorial and commercial formats. Under the creative direction of Azadeh Zoraghi and the lens of photographer Amanda Charchian, the imagery employs clean, polished compositions that lean into symmetrical framing and natural light to emphasize the collection's distinct aesthetic. Featuring models Roos Abels and Maxim Emanuel, the series integrates the fragrance bottle into minimalist, high-contrast settings—ranging from organized archival closet spaces to clean architectural interiors. Stylist Géraldine Saglio curates a refined wardrobe of textured blouses and classic silhouettes that complement the brand's signature spiked stiletto caps and sharp, graphic design language.

Vertical, Commercial, Clean, Warm

Natural light

Fragrance

Advertising Campaign