Simkhai
Simkhai Endless Summer 2025 Campaign
Brand
Date
Jun 2025
Description
Simkhai’s Endless Summer 2025 campaign leans into a clean, editorial aesthetic, framing the latest collection against neutral stone backdrops. The imagery utilizes bright natural light and sharp, direct illumination to accentuate the textures of the apparel, including layered mini dresses. Photographer and director Liv Liberg captures a series of vertical portraits featuring model Betsy Gaghan. The creative team includes styling by fashion editor Camilla Nickerson, with hair by Tamara McNaughton and makeup by Hannah Murray. Casting for the project was led by Bert Martirosyan, under the direction of designer Jonathan Simkhai.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Background
Stone Texture
Context
Advertising Campaign
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