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Simkhai: Simkhai Endless Summer 2025 Campaign

Date

Jun 2025

Description

The Simkhai Endless Summer 2025 campaign explores a refined aesthetic through a series of editorial portraits. Captured by photographer and director Liv Liberg, the project highlights the season's collection against stark, neutral environments. The imagery utilizes bright natural light and sharp, direct illumination to define the textures of the apparel, including layered mini dresses. This fashion campaign features styling by Camilla Nickerson, with hair by Tamara McNaughton and makeup by Hannah Murray, centered on a clean, minimalist visual approach.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color
Pure White
Background

Stone Texture

Context

Advertising Campaign

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