Simkhai

Jul 2023

The Simkhai Fall 2023 ad campaign serves as a masterclass in editorial minimalism, stripping away the superfluous to place the focus squarely on the intersection of structure and tactility. By stripping the background to clean, solid palettes—ranging from muted lime greens and pale blues to stark white—the campaign allows the garments to dictate the narrative. Captured by photographer Drew Vickers, the imagery masterfully leans into an analogue aesthetic, utilizing 35mm film techniques and subtle light leaks to ground the high-fashion silhouettes in a sense of nostalgic warmth. The styling, curated by Camilla Nickerson, emphasizes precision; the collection is defined by deliberate contrasts, pairing heavy knit textures and sharp tailoring against the fluid motion of pleated skirts and shimmering, sequined floor-length gowns. Iconic talent Amber Valletta anchors the project, her steady, neutral gaze providing a calm gravity that balances the geometric lines and metallic embellishments of the apparel. The work transcends standard commercial photography, utilizing natural light and soft studio strobe setups to highlight the deliberate materiality of the collection. Through this cinematic approach, the campaign succeeds in articulating the Simkhai brand identity, presenting a vision that feels both contemporary and timelessly curated, where even the most structured black blazers and backless dresses suggest an effortless, lived-in elegance.

Vertical, Vertical, Editorial, Editorial, Editorial, Editorial

Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion, Fashion