Logo
Stack of dark green business cards featuring white Sage Homes owl logo and contact information
Yellow canvas tote bag with printed line art illustration and text carried by a person walking down concrete stairs
Sage Homes brand identity layout featuring letterhead, business cards, and envelopes with dark green and peach color palette.
Outdoor construction fence banner featuring Sage Homes branding, graphic illustrations, and a centered portrait of a woman.
Close-up shot of a dark green sofa with patterned pillows and a white textured rug, illuminated by slatted sunlight.
Stack of dark green business cards featuring white Sage Homes owl logo and contact information

Sage Homes Brand Identity 2022

About

Essen International developed the comprehensive brand identity for Sage Homes, a real estate platform. The project spans digital and physical touchpoints, utilizing a modern design system defined by a deep forest green, warm peach, and crisp white color palette. The visual identity features custom line illustrations and minimalist typography, anchored by a stylized owl logo. This aesthetic is applied across responsive web interfaces, corporate stationery, and branded environmental graphics, including construction site signage and textile applications. Techniques such as 3D render/CGI and UI illustration contribute to a clean, graphic approach. The collateral maintains a cohesive tone across diverse applications, ranging from digital layouts to printed materials and lifestyle-driven photographic assets.

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