Sichuan Fry

Sep 2023

Sichuan Fry introduces a comprehensive brand identity, developed by Neighbour and Visie Admin, that integrates high-contrast graphic elements with modern digital application. The visual system leverages a vibrant palette of red, yellow, and black to establish a cohesive look across packaging, loyalty materials, and menu design. The project features clean, minimalist typographic hierarchies and vector-based assets that translate across both static and motion media. Dynamic motion graphics highlight the brand’s flame-inspired iconography, while live-action techniques bring culinary textures into focus through precise, saturated presentation. Designed for the fast food sector, the identity prioritises functional clarity alongside a bold, graphic aesthetic.

Commercial, Graphic, Horizontal

Fast Food