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BrandSichuan Fry
ProjectBrand Identity
Two brand guideline pages featuring Sichuan Fry logo, colour palette with red, yellow, black chips, and safe zone layout diagrams

Sichuan Fry Brand Identity 2023

Associated creatives

Neighbour
NeighbourGraphic Design

Tags

brand guidelinesbrand identitylogo safe zonecolour palettebrand guidelines document

Description

This brand identity document for Sichuan Fry displays structured guidelines across two pages. The left page outlines the official colour palette with vertical swatches for red, yellow, and black alongside detailed CMYK, RGB, HEX, RAL, and NCS specifications. The right page illustrates the logo safe zone parameters with clear typographic layouts and architectural framing grids. Designed with clean typographic hierarchies, the document establishes clear rules for brand application. The minimalist white layout maintains precise alignment and high contrast throughout.

Style

Horizontal, Corporate, Clean, Minimalist

Techniques

Typography, Infographics

Color

Pure White (70%)
Jet Black (20%)
Crimson (10%)

Background

White Seamless

Context

Brand Film / Corporate Video