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Brand
Sichuan Fry
ProjectBrand Identity
Sichuan Fry loyalty card design showing black front with white logo and white back with red stamp grid on orange

Sichuan Fry Brand Identity 2023

Associated creatives

Neighbour
NeighbourGraphic Design

Tags

loyalty card designloyalty cardcard designbrand identitygraphic designSichuan Fry branding

Description

This graphic design project by Neighbour showcases the brand identity and loyalty card for Sichuan Fry. Set against a vibrant orange background, the presentation displays both sides of the card. The front features a bold, italicised white wordmark with a flame icon on a black card surface. The reverse side is white with red and orange numbering from one to ten, featuring flame icons for the first two stamps and promotional text explaining the loyalty offer.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Fast Food

Color

Jet Black (50%)
Pure White (50%)

Background

Solid Colour

Context

Advertising Campaign