Shoprite: Festive Joy
Brand
Date
Feb 2025
Description
Shoprite explores the spirit of seasonal togetherness in the festive commercial campaign, Festive Joy. The spot follows a multi-generational family as they prepare for Christmas, transitioning from the arrival of holiday groceries to the shared experience of a traditional roasted meal. Produced by Fam Films with creative leadership from agency 99c, the project captures domestic holiday traditions through live-action technique and warm lighting. Post-production and VFX were managed by a collaboration between Me&MyFriends, Comfort & Fame, and Strangelove Post Production, with original audio provided by Pressure Cooker Studios.
Style
Horizontal, Commercial, Warm
Industries
Event
Christmas
Background
House
Context
TVC / TV Commercial
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