Shelter: Festive '21
Brand
Date
Jan 2025
Description
Shelter’s Festive '21 campaign features a cinematic live-action commercial set during a winter evening drive. The film captures an intimate, character-focused moment as two women navigate an urban landscape, with warm interior car lighting providing a sharp visual contrast to the cool tones of the city lights outside. Developed by AdSmart from Sky, the spot leans into a grounded, atmospheric aesthetic to highlight the campaign’s emotional narrative. The production focuses on subtle performances and authentic interaction to convey the essence of the season within the charitable organisation sector.
Style
Horizontal, Cinematic, Warm
Industries
Background
Carpark
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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