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Shelter

Festive '21
Date

Jan 2025

Description

The Festive '21 campaign for Shelter serves as a seasonal awareness initiative within the non-profit sector. This commercial video follows two women on a nighttime urban drive, utilizing warm interior lighting to ground the narrative against the cool tones of a city environment. Produced by AdSmart from Sky, the spot employs live-action techniques to emphasize a quiet, intimate moment. The cinematic visual approach leans into the contrast between the vibrant city lights and the stillness of the interior car setting.

Style

Horizontal, Cinematic, Warm

Industries

Charitable Organisations

Background

Carpark

Context

Advertising Campaign, Brand Film / Corporate Video

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