Sheffield City
SFVOD Dec 2022
Brand
ProjectSFVOD Dec 2022
Date
Jan 2025
Description
Sheffield City presents this promotional piece, a documentary-style campaign capturing the multifaceted daily rhythms of its local community. The project profiles individuals across diverse settings, ranging from educational institutions and libraries to industrial workshops and urban outdoor spaces. Produced by AdSmart from Sky, the film utilizes live-action technique and analogue / film aesthetics to ground the narrative in authentic environments. The edit shifts between warm interior tones and natural outdoor lighting to highlight personal development and city-wide engagement.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Analogue / film
Industries
Digital Media & Publishers
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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