Self Service
Undiluted ideals
Mar 2025
The fashion editorial "Undiluted ideals" for Self Service presents a series of studio portraits featuring model Karyna Maziar. The project leans into a minimalist aesthetic, utilizing clean, neutral backgrounds to focus on the interplay between form and fabric. Photographer and art director Ezra Petronio leads the creative execution alongside art director Lana Petrusevych, with fashion editing by Jane How. The editorial employs soft directional lighting and is captured with an analogue film sensibility, highlighting the sculptural details of the garments. Rounding out the creative team, hair styling was provided by Stephane Lancien, makeup by Lucia Pica, and manicure by Alexandra Janowski, with casting managed by Piergiorgio Del Moro.
Editorial, Vertical, Clean
Analogue / film
Luxury Fashion Houses
White Seamless
Editorial
