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Close-up black and white portrait of a model wearing dark sunglasses near water by Purienne for Self Service.
Close-up black and white portrait of a model wearing dark sunglasses near water by Purienne for Self Service.

Self Service Self Service/ Effortlessly 2025

About

For the Self Service project 'Effortlessly,' photographer Purienne captures a series of editorial portraits that lean into a raw, tactile aesthetic. The work features model Jenn du Puy, with compositions focused on high-contrast, monochrome visuals. The series utilises a distinct analogue film grain and natural light to establish its tone, favouring a gritty, textured look. The high-contrast grading and low-angle perspectives define the visual direction of this fashion editorial.

Brand

Self Service

Credits

Purienne
Photographer
Jenn du Puy
Model

Industries

Luxury Fashion Houses

Styles

EditorialVerticalMonochromeGrittyGrainy

Techniques

Analogue / filmNatural light
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