Loro Piana
Loro Piana Lunar New Year Capsule Collection 2025
Jan 2025
Loro Piana marks the 2025 Lunar New Year with a capsule collection campaign captured by photographer Julien Martinez Leclerc. The editorial imagery features models Benji Xu and Hejia Li set within the warm, structured confines of a classic interior. Fashion editor and stylist Jéssica Falcão curates the collection’s textures, emphasizing layering through fleece zip-ups and knitwear. The production features set design by Amandine Richard and Raphaël Singler, with hair styling by Ryan Mitchell and makeup by Aurore Gibrien. The project utilizes natural light to highlight the collection's material details, presented across both commercial and editorial formats.
Editorial, Vertical, Warm, Clean
Natural light
Luxury Fashion Houses
Café
Advertising Campaign
