PULSO Hotel

Jun 2025

The brand identity for PULSO Hotel establishes a cohesive visual language across both digital and physical touchpoints, leaning into a minimalist and earthy aesthetic. The system centers on the bespoke FFF Acid Grotesk typeface, applied across a palette of forest greens, warm golds, and neutral tones that reflect the property's blend of modern architecture and natural materials. Extending from the hotel's distinctive slatted wooden facade, the design implementation spans architectural signage, custom stationery, and tactile packaging featuring debossed gold accents. The collateral maintains a focus on clean lines and generous negative space, mirroring the serene, high-end environment of the hotel interiors. The project was realized through a collaborative effort, with graphic design led by U.I.WD. and print design by Marina Ambrasas. The visual documentation includes contributions from photographers Fran Parente, Kessia Riany, Vava Ribeiro, and Leandro Viana.

Commercial, Clean, Minimalist, Horizontal

Hotels

White Seamless