PULSO Hotel: Brand Identity

Jun 2025

PULSO Hotel establishes its brand identity through a cohesive visual system that balances modern architectural form with warm, tactile hospitality elements. The project spans collateral design, custom typography, and environmental signage, unified by a minimalist aesthetic and a deliberate color palette of olive, gold, and monochromatic tones. Collaborators U.I.WD. lead the graphic design and typographic system, which features the FFF Acid Grotesk typeface. Photography contributions by Fran Parente, Kessia Riany, Vava Ribeiro, and Leandro Viana capture the property’s slatted wooden facade and refined interior spaces, while Marina Ambrasas oversees the execution of print materials. The identity relies on clean lines, symmetrical layouts, and varied textures—including debossed gold foil and matte paper—to define the hotel's presence within the hospitality sector.

Commercial, Clean, Minimalist, Horizontal

White Seamless