Scanlan Theodore: Winter 20 Campaign

Jan 2020

The Scanlan Theodore Winter 20 campaign captures a series of urban fashion editorials featuring model Lameka Fox. Set against a backdrop of historic brick architecture and bustling city streets, the imagery alternates between clean, natural daylight compositions and moody, low-key evening scenes. Photographer Darren McDonald utilizes a mix of editorial techniques, ranging from high-contrast natural light to cinematic chiaroscuro effects. The collection highlights the interplay of textures—from structured leather and knitwear to sheer lace and metallic fabrics—within a refined, metropolitan context.

Editorial, Vertical

Natural light

Street

Advertising Campaign, Lookbook