Scanlan Theodore
Winter 20 Campaign
Jan 2020
The Winter 20 campaign for Scanlan Theodore presents a collection of luxury fashion editorials set against diverse urban backdrops. Photographed by Darren Mcdonald, the series features model Lameka Fox in various city settings, transitioning from bright, natural daylight street scenes to moody, low-key night portraits. The imagery utilizes editorial styling to highlight the collection's tailoring and layered textures, including leather trench coats, structured knitwear, and coordinated pantsuits. By leveraging both analogue film techniques and cinematic lighting, the campaign maintains a consistent, polished visual language across its various outdoor environments.
Editorial, Vertical
Natural light
Luxury Fashion Houses
Street
Advertising Campaign, Lookbook
