Scanlan Theodore Winter 20 Campaign 2020

Description

Fashion campaign photograph by Darren Mcdonald for Scanlan Theodore's Winter 20 Campaign, featuring model Lameka Fox on an urban street. Lameka Fox wears a vibrant pink patterned long-sleeve blouse paired with a structured, wide black high-waist belt and dark trousers. She is captured from a low angle against a backdrop of historic red brick and grey commercial buildings with black metal fire escapes. Soft natural daylight illuminates the scene, catching wisps of steam rising in the background. The composition emphasizes clean lines, striking contrast between the pink garment and dark surroundings, and an editorial mood.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Residential Building

Context

Advertising Campaign