The 'Like a Boss' commercial for Savanna captures the brand's signature dry wit through a cinematic, live-action sequence. The film centers on a protagonist moving through a high-end, contemporary residence, maintaining a composed demeanor while navigating the space on a Segway.
Produced by Carbon Films with creative oversight from Liquid WPP, the spot utilizes warm interior lighting and intentional framing to lean into a nostalgic aesthetic. Post-production and VFX services were provided by Strangelove to refine the film's polished finish.