Savanna: My Friend
Brand
Date
Oct 2025
Description
Savanna’s commercial film project, My Friend, anchors its narrative within a dimly lit, atmospheric bar. The piece leans into a cinematic color grade to capture the social dynamic between patrons, focusing on authentic interactions and rich interior textures. The production, developed by agency GREY and produced by Romance Films, utilizes a grainy, live-action technique to highlight the warmth of the setting. Warm ambient lighting and neon accents define the space, creating a textured environment for the campaign.
Style
Horizontal, Cinematic, Warm, Grainy
Industries
Color
Espresso
Forest Green
Beige
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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