Savanna: Dry Jan
Brand
Date
Oct 2025
Description
Savanna explores social rituals in its Dry Jan commercial, captured in a warm, dimly lit bar setting. The campaign focuses on the atmosphere of a vibrant venue, featuring patrons socializing and enjoying the product. Produced by Romance Films, this project utilizes live-action techniques to build an energetic sequence. The visuals lean into a matte finish and warm color palette, emphasizing the environment of the bar interior.
Style
Horizontal, Commercial, Warm, Matte
Industries
Color
Camel
Jet Black
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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