Sapporo
Prepare For Fugu - Fridge
Brand
ProjectPrepare For Fugu - Fridge
Date
Sep 2026
Description
Sapporo’s latest commercial spot, 'Prepare For Fugu - Fridge,' leans into a blend of comedic timing and dramatic suspense. The narrative centers on two men in a restaurant setting, punctuated by the high-stakes preparation of fugu by a sushi chef. The production, handled by Collider, utilizes live-action technique to transition between the warm, inviting tones of the dining area and the clinical, cooler hues of the kitchen's commercial refrigerator. Sound design and original music from Electric Sheep underscore the shifts in tone, leading to a final sequence featuring striking visual effects and a fiery portrait composition.
Style
Horizontal, Cinematic, Warm
Industries
Alcoholic Beverages
Color
Jet Black
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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